The first consumer sentiment survey conducted by Boston Consulting Group has found that GCC residents hold higher levels of financial optimism than their contemporaries around the world. Only in the UAE and Oman does the optimism level dip below 90%. Meanwhile, the optimism in Bahrain is as high as 96%. The respondents also reported stricter savings habits than international counterparts such as those in the US and Japan. Results from the survey suggest a potential boon to the food & beverage, non-luxury fashion, educational services, and out-of-home entertainment segments. Taken together, these factors represent a significant opportunity for expansion-minded companies. The survey also points to two other fertile conditions; exceptionally high internet penetration rates and a fledgling ecommerce culture.