Between 2014 and 2017, Jordan has made significant progress in terms of financial inclusion. According to the latest World Bank report, 42.5% of adults in Jordan now have a bank account, a remarkable increase from the 24.6% seen in 2014. Raising this percentage even further is one of the key pillars of Jordan Islamic Bank’s (JIB) future growth plan. According to Musa Shihadeh, CEO and General Manager of JIB, the bank is specifically targeting young people, women and SMEs to improve financial inclusion. Between its financial inclusion efforts and sustainability initiatives, the organisation is keen to become a leader in social responsibility. JIB developed a relationship with Jordan’s major trade unions, which represent engineers, doctors, nurses, pharmacists and agricultural engineers, to help spread information about the bank’s financial products.