Malaysian Prime Minister Tun Dr Mahathir Mohamad has agreed to deliver a keynote address, via teleconferencing, at the three-day Sarajevo Halal Fair. Bosna Bank International's CEO Amer Bukvic announced that the fair would begin on the 27. of September and he invited more Malaysian companies to set up business in Bosnia and Herzegovina. Bukvic added that the country aims to become Europe’s halal hub and they need help from Malaysia. The Sarajevo Halal Fair is jointly organised by Bosna Bank International, Saudi-based Islamic Development Bank and Islamic Development Bank Group Business Forum and supported by Malaysia’s Halal Industry Development Corporation.