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There are several ways for financial advisors to diversify an investment portfolio. For example, the James Biblically Responsible Investment ETF (JBRI) tries to reflect the performance of the James Biblically Responsible Investment Index. Indexing methodology screens out or excludes companies engaged in activities that are objectionable from a biblical perspective. This type of indexing methodology is a subset of the broader socially responsible investing branch of investments where investors try to achieve profitable investment goals while still adhering to one's principles. According to James Investment Research, JBRI is constructing a portfolio comprised of the most attractive stocks meeting Christian principles and criteria. The fund can be used as a core equity holding, an ESG option, or as a Smart Beta holding.