Interest in gold has soared since the Shariah standard for gold was introduced almost a year ago. The standard was approved as a collaboration between the Bahrain based Accounting and Auditing Organisation for Islamic Financial Institutions (AAOIFI) and The World Gold Council (WGC) in London. Natalie Dempster, managing director at the WGC, says a number of existing gold products have now been certified as Shariah compliant and are being marketed as such. Several new regionally issued products are also under development. Adopting a Shariah standard has implications not just for the Muslim world but the UAE itself. Dubai in particular is rising as a purchase and investment destination. This has led to the emergence of institutions such as Noor Bank, Regal Assets and others that will buy and store bullion on behalf of clients from around the world.