Center for Financial Inclusion (CFI)

Lessons Learned in Designing an App to Build Financial Health

CFI and the Microfinance Centre (MFC) in Warsaw are working together to build a smartphone application to assist customers and improve their financial health. As part of the project, a simple financial health quiz was developed which will serve as the foundation of the application. Customers appreciated concrete, practical advice, particularly with regard to short-term money management. Instead of simply hearing what they "should" do in general terms, consumers want advice on "how" to do it. They also want help to prioritize among the many possible actions they could take. Too many tips can leave people overwhelmed and paralyzed. Users indicated that games, other quizzes, and memorable stories would help guide behavior and motivate ongoing engagement. The ability to print out tips, tools, advice, and a calendar for budgeting was suggested.

#MICROFINANCE EVENT: MENA Governance and Strategic Leadership #Seminar; March 7 – 9, 2017; Amman, Jordan

The goal of this event is to strengthen boards of directors of microfinance institutions in the Middle East and North Africa (MENA) region. The case studies include topics such as governance, risk management, client centricity, sustainable growth and operating in challenging environments. This event is organized by Calmeadow, the Center for Financial Inclusion (CFI) and Sanabel. Calmeadow is a Canada-based NGO with 30 years of experience in financial inclusion and corporate governance initiatives. CFI brings eight years of experience in risk management and governance. Sanabel is a microfinance network with 90 members which serve a total of approximately 1.6 million clients in 13 Arab countries.

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