Priceless: Volunteers Bring Financial Literacy to the Masses

Despite efforts to support financial literacy, only 35 percent of teens know how to manage a credit card and only 20 percent of teachers feel prepared to teach the subject. To help combat this critical social gap, some leading companies have started initiatives. For example, PwC is mobilizing its 35,000 people who are skilled in finance, accounting and business to address youth education with a focus on financial literacy. The firm’s centerpiece commitment, formally titled PwC’s Earn Your Future is a five-year commitment to reach more than 2.5 million students and educators and represents a $160 million investment for the firm, $60 million in cash and 1 million service hours.