Why biblically responsible investing is gaining traction

Biblically responsible investing (BRI) is an investment decision making process that applies Christian values to issues facing shareholders and stakeholders regarding moral and social principles. Currently it represents a tiny portion of the total assets invested, but funds using BRI practises are growing exponentially. Earlier this year, Ambassador Advisors, a Sh52 billion advisory firm converted all of their assets under management to align with biblically responsible investing best practices. Similarly, the Presbyterian Church in America (PCA) has invested over 60% of its Sh41 billion fund in line with biblical standards, the Southern Baptist Convention also screens the approximately Sh1.1 trillion in its investment portfolio using BRI principles. The guiding questions are "What would Jesus do?", "Is this right and just?", "Would God be pleased?" and these questions govern the investment process.