Global Islamic finance players should develop data analytics ability in the Waqf, high-net worth individuals, stocks and infrastructure sectors. Data anlaytics would help them to capture the additional US$1 trillion market which will be available over the next 12 to 18 months. The survey entitled 'Banking in Emerging Market, Gulf Cooperation Council FinTech Play 2017' was launched at the three-day World Islamic Bank Conference (WIBC) 2016. The study found that between 60 and 70% of the participants believed fintech innovations offer end customers a noticeably better value proposition in terms of ease of use, cost, speed of service and integration with social media. Ernst and Young's Global Islamic Banking Sector Partner, Ashar M. Nazim said proper adoption of fintech technology by the global Islamic finance players would potentially increase the industry’s customer base to 250 million by 2020 from 100 million at present.